Market Problems

The current market dynamics aren’t sustainable and individuals are taking action and leaving the soulless rat-race. It’s estimated that by 2027, over 50% of the US workforce will be freelance (here). As an emerging trend, 58% of Gen Z are freelancing (Upwork). This has been catalysed by the recent global pandemic. The top people have realised office work restrains their freedom and makes them ineffective. In 2021 a record breaking 5.4m businesses were formed in the US (NPR). Billion dollar companies can be built from a beach in Bali, a home office in Delaware or a co-working space in Lisbon. Driven entrepreneurs and freelancers are joining forces to build the next wave of startups.

Year over Year Revenue Growth for Freelancers - Source global freelancer index

The fact that top talent are taking control of their lives by becoming freelancers neatly fits into a proven model for taking new ideas to market in the startup world. Startups need creative strategists to navigate the early stages of product-market fit. Then a team of specialists to scale up the commercial model and find new channels to market. Various experts and skillsets are often needed along the way, for project-based work. It no longer makes sense for founders to employ these people full-time. It makes sense to work with a collective of people as and when needed. But you still need to incentivise them to do a good job and commit to the cause.

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